Google Search, Shopping, and Performance Max campaigns that reach high-intent customers ready to buy, and measure every pound of spend down to revenue.
Google Ads is where customers actively search for what you sell. When a user types "buy leather handbags" or "best yoga mats", your products have the chance to appear at the moment of purchase intent. That is the opportunity. The execution is where most brands stumble: misconfigured feeds, broken conversion tracking, poor keyword strategy, and bid automation that wastes budget. ScaleWise VA manages Google Ads as a full-service discipline: from Shopify feed optimization to Shopping campaign architecture to Performance Max setup to granular performance tracking. Every campaign we run is tied directly to revenue, and we optimize relentlessly around ROAS.
Everything in this service
Your product feed reviewed, structured, and submitted to Google Merchant Center. Correct titles, descriptions, categories, and attributes so your products appear in the right searches.
Keyword research, negative keyword lists, and campaign structure aligned with your store priorities. Search intent mapped to product categories and ad copy tailored for conversion.
Product Shopping campaigns configured with correct bidding strategy, product group structure, and audience layers. Campaigns launch with proven bid management from day one.
Google Performance Max campaigns that leverage Search, Display, YouTube, Gmail, and Maps inventory. AI-optimized to find high-ROAS audiences across the Google network.
Google Tag Manager setup, enhanced e-commerce tracking, and Shopify conversion pixel installation. Every purchase tracked back to the keyword and campaign that drove it.
Bid adjustments, budget allocation, creative testing, and keyword refinement every month. Performance reports show ROAS, CAC, volume, and exactly what is driving revenue.
Google handles over 8.5 billion searches per day. Your customers are searching for products like yours right now. The brands that win are not the ones with the biggest budgets, they are the ones with the sharpest targeting, the most accurate tracking, and the discipline to only spend on high-ROAS channels. We have seen brands eliminate entire Google Ads accounts that were losing money, and build new campaigns from scratch that deliver 3:1 or 4:1 ROAS. The difference is systematic setup, relentless monitoring, and the willingness to cut losing keywords rather than hope they will improve.
We review your current Google Ads account (if any), audit your Shopify product feed, and build a 90-day strategy covering Search, Shopping, and Performance Max campaigns.
Merchant Center account setup, feed submission, GTM implementation, conversion tracking configuration, and Google Ads account structure created to support clean attribution.
Campaigns go live with initial keyword sets, product groups, and audiences. Campaigns run in learning mode while we monitor performance and gather initial conversion signals.
Weekly bid adjustments, monthly budget reviews, keyword expansion, and audience refinement. Every month we improve ROAS by cutting underperformers and scaling winners.
Book a free call and we will audit your current Google Ads setup and tell you exactly what we would change to improve ROAS and revenue.