Services Growth
TikTok Ads
TikTok paid campaigns (Spark Ads, In-Feed Ads, TopFeed) that reach your target audience in the moment they are most receptive, the explore feed.
What’s included
Creative Strategy for TikTok
TikTok native creative briefs covering format (Spark Ads, In-Feed, TopFeed), pacing, audio, captions, and messaging. Short-form video is a different discipline, we know what TikTok rewards.
Spark Ads Campaign Management
Spark Ads campaigns amplifying your organic TikTok videos (or fresh UGC) to a cold audience. Cost-effective and authentic, TikTok users trust creator-style content over polished ads.
In-Feed & TopFeed Campaigns
In-Feed Ads placed in the For You feed and TopFeed placements for premium reach. Campaign setup with correct audience targeting and bidding strategy for conversion-focused goals.
TikTok Pixel & Conversion Tracking
TikTok Pixel installed on your Shopify store and configured for purchase conversion events. Accurate tracking so you can measure ROAS and identify your highest-converting audiences.
Audience Targeting & Layering
Cold audience campaigns paired with retargeting of website visitors, add-to-cart users, and your email list. Audience layering to reach users most likely to convert.
Weekly Performance Monitoring
Daily creative and audience performance monitoring. Real-time optimization of spend allocation. Weekly reports showing video performance, audience insights, and revenue attribution.
The service
What it is, and why it matters.
TikTok is no longer niche. The platform now reaches over 1 billion users monthly across all demographics, and its recommendation algorithm is arguably the best in the world at identifying what content will engage each user. For Shopify brands selling to younger demographics, Gen X, or any audience that spends time on TikTok, paid advertising on the platform can deliver exceptional ROAS. The challenge is that TikTok Ads demand a different creative approach: short-form video, authentic storytelling, and an understanding of what the platform rewards (spoiler: not polished brand content). ScaleWise VA manages TikTok Ads with focus on creative that performs on the platform, audience precision, and revenue tracking.
Why it matters for your store
TikTok is not just growing, it is where younger consumers discover products. The algorithm is so powerful that TikTok users often find products on the platform before they search elsewhere. Brands that master TikTok Ads in their category establish an unfair competitive advantage: lower CAC, higher ROAS, and direct access to customers before they become mainstream. Most brands miss this because they underestimate the platform or create the wrong type of content. We manage TikTok differently: we understand the platform mechanics, we create content that wins on TikTok, and we measure revenue with precision.
How we work
How we do it.
- Step 01
Platform Assessment & Strategy
We evaluate your product fit on TikTok, review relevant TikTok trends in your category, and build a 90-day strategy covering ad format selection, creative direction, and budget allocation.
- Step 02
Creative Development & Setup
TikTok Pixel installation and conversion event setup, TikTok Ads account structure created, and initial creative content produced or sourced. Campaigns configured and ready to launch.
- Step 03
Campaign Launch & Testing
Spark Ads and In-Feed campaigns launch with initial creative and targeting. We monitor real-time performance and pause underperformers within the first 48 hours to preserve budget.
- Step 04
Creative Iteration & Scale
New creative produced and tested every week. High-performing videos are boosted. Audiences refined based on conversion data. Budget shifted to highest-ROAS campaigns every 2 weeks.
Questions
Common questions.
Is TikTok Ads a fit for my product category?
TikTok works best for products that benefit from demonstration (food, beauty, fashion, gadgets, home, fitness) and for brands targeting Gen Z or Millennial buyers. It is harder for B2B, high-consideration purchases over $500, or brands without strong visual product appeal. On the call we will look at your products and buyer and say where TikTok fits in the mix.
How much should I budget for TikTok Ads?
Minimum USD 2,000 per month in ad spend plus a creative budget of USD 1,000 to 3,000 per month for fresh UGC. Creative is the largest determinant of TikTok success; a lean creative budget is the most common reason TikTok Ads underperform.
Do you produce the video creative or do I supply it?
We brief and direct UGC creators (we have a roster), edit your existing content, or partner with your in-house creator. We can also write scripts for founder-led videos. Pure agency-produced ads usually underperform on TikTok; the platform rewards creator-feel content.
How long until I see results from TikTok Ads?
Week one is setup and learning. Week two to three usually shows the first attributable conversions. By week six most campaigns have stabilized ROAS. TikTok rewards creative iteration speed; brands that refresh creative weekly outperform those that ship monthly.
Should I do TikTok Shop too, or just TikTok Ads?
They are complementary but separate. TikTok Ads can drive traffic to either your Shopify store or your TikTok Shop. TikTok Shop usually has higher conversion (no off-platform jump) but lower AOV. We can run ads to both and split based on what your unit economics support.
Can you handle Spark Ads from my organic videos?
Yes. Spark Ads boost your existing TikTok content (or a creator partner's) to a cold audience. They often outperform fresh ads because they carry organic social proof. We help you identify your highest-potential organic videos to boost.
Not quite what you need?
What store owners say
4.9 from 17 reviews on FiverrAlwaz manages our Shopify store as a virtual assistant. I highly recommend him to anyone seeking support within his areas of expertise, he consistently completes tasks efficiently and effectively.
Memduh G. Store founder and CEO · Upwork
Smart suggestions and very responsive. For the first time I am confident my Shopify store is in the right hands.
Rex M. United States · Fiverr, repeat client
Alwaz is efficient, reliable, and proactive. He made our store operations smooth and stress-free. Highly recommended.
Carey N. United States · Fiverr
Talk it through on a 30-minute call.
Book a 30-minute call and we will tell you whether TikTok Ads is a viable channel for your products and what you could expect in terms of ROAS and customer volume.
