TikTok paid campaigns (Spark Ads, In-Feed Ads, TopFeed) that reach your target audience in the moment they are most receptive, the explore feed.
TikTok is no longer niche. The platform now reaches over 1 billion users monthly across all demographics, and its recommendation algorithm is arguably the best in the world at identifying what content will engage each user. For Shopify brands selling to younger demographics, Gen X, or any audience that spends time on TikTok, paid advertising on the platform can deliver exceptional ROAS. The challenge is that TikTok Ads demand a different creative approach: short-form video, authentic storytelling, and an understanding of what the platform rewards (spoiler: not polished brand content). ScaleWise VA manages TikTok Ads with focus on creative that performs on the platform, audience precision, and revenue tracking.
Everything in this service
TikTok native creative briefs covering format (Spark Ads, In-Feed, TopFeed), pacing, audio, captions, and messaging. Short-form video is a different discipline, we know what TikTok rewards.
Spark Ads campaigns amplifying your organic TikTok videos (or fresh UGC) to a cold audience. Cost-effective and authentic, TikTok users trust creator-style content over polished ads.
In-Feed Ads placed in the For You feed and TopFeed placements for premium reach. Campaign setup with correct audience targeting and bidding strategy for conversion-focused goals.
TikTok Pixel installed on your Shopify store and configured for purchase conversion events. Accurate tracking so you can measure ROAS and identify your highest-converting audiences.
Cold audience campaigns paired with retargeting of website visitors, add-to-cart users, and your email list. Audience layering to reach users most likely to convert.
Daily creative and audience performance monitoring. Real-time optimization of spend allocation. Weekly reports showing video performance, audience insights, and revenue attribution.
TikTok is not just growing, it is where younger consumers discover products. The algorithm is so powerful that TikTok users often find products on the platform before they search elsewhere. Brands that master TikTok Ads in their category establish an unfair competitive advantage: lower CAC, higher ROAS, and direct access to customers before they become mainstream. Most brands miss this because they underestimate the platform or create the wrong type of content. We manage TikTok differently: we understand the platform mechanics, we create content that wins on TikTok, and we measure revenue with precision.
We evaluate your product fit on TikTok, review relevant TikTok trends in your category, and build a 90-day strategy covering ad format selection, creative direction, and budget allocation.
TikTok Pixel installation and conversion event setup, TikTok Ads account structure created, and initial creative content produced or sourced. Campaigns configured and ready to launch.
Spark Ads and In-Feed campaigns launch with initial creative and targeting. We monitor real-time performance and pause underperformers within the first 48 hours to preserve budget.
New creative produced and tested every week. High-performing videos are boosted. Audiences refined based on conversion data. Budget shifted to highest-ROAS campaigns every 2 weeks.
Book a free call and we will tell you whether TikTok Ads is a viable channel for your products and what you could expect in terms of ROAS and customer volume.