Facebook and Instagram advertising that reaches your target audience, builds retargeting sequences, and optimizes spend for predictable return on ad spend.
Meta (Facebook and Instagram) controls 3.2 billion users globally and is where most established Shopify brands acquire customers at scale. But it is also where most brands waste money: poorly configured audiences, broken pixel tracking, ineffective retargeting, and spending on vanity metrics like engagement instead of revenue. ScaleWise VA manages Meta Ads with one focus: profitable customer acquisition. We handle audience research and targeting, pixel setup and verification, campaign architecture across cold traffic and retargeting, creative strategy, catalog management, and rigorous performance tracking tied directly to your Shopify revenue.
Everything in this service
Interest and demographic targeting built around your ideal customer. Cold audience campaigns paired with lookalike audiences derived from your best customers and email list.
Meta Pixel installed correctly on your Shopify store with all conversion events (Add to Cart, Purchase, etc.) configured and verified. Accurate data tracking from day one.
Campaigns structured for cold traffic acquisition, brand awareness, and retargeting. Ad sets organized by audience and bid strategy to ensure spend goes where it converts best.
Ad creative briefs covering video, carousel, collection, and static formats. A/B testing of creative, messaging, and audience combinations to find what converts at the best ROAS.
Your Shopify product catalog synced to Meta Catalog Manager. Dynamic product ads that show the exact products users have viewed, paired with strategic retargeting sequences.
ROAS tracking, CAC analysis, creative performance reports, and audience insights. Monthly strategy calls to discuss what is working, what to scale, and what to pause.
Meta Ads is not just about reach, it is about precision. Billions of users, but only a tiny fraction are right for your product. The brands we manage succeed because we ruthlessly focus on audience quality, retargeting hot audiences, and measuring revenue instead of engagement. We have seen brands cut their Facebook ad spend in half and double their revenue by eliminating waste and scaling high-ROAS campaigns. The platform rewards discipline: better pixel setup, faster iteration, and willingness to pause low-performing audiences.
We review your current Meta advertising (if any), your Shopify product catalog, and your customer data. We build a 90-day strategy covering cold traffic, retargeting, and budget allocation.
Meta Pixel implementation and verification, conversion event configuration, catalog sync to Meta Catalog Manager, and ad account structure created for clean performance tracking.
Cold audience campaigns launch with initial creative set and targeting. Retargeting campaigns activate for website visitors and add-to-cart users. A/B tests run to identify top performers.
Monthly budget reviews based on ROAS. Low-performing audiences paused. High-ROAS campaigns scaled. Creative refreshes every 4-6 weeks to prevent fatigue. Constant iteration toward better unit economics.
Book a free discovery call and we will review your current Meta Ads setup and tell you specifically how we would improve ROAS and customer acquisition cost.