Growth Ads

LinkedIn Ads

B2B-precise LinkedIn campaigns for ecommerce SaaS, agencies, and merchants targeting other merchants. The highest-intent paid channel for serious B2B buyers.

What is it?

What is LinkedIn Ads?

LinkedIn is the only paid social platform where buyers actively self-identify by job title, seniority, industry, and company size. For ecommerce SaaS founders, agency owners targeting other merchants, B2B brands selling into procurement teams, or any operator where the buying decision involves 3 or more stakeholders, LinkedIn is the highest-signal acquisition channel paid social offers. We manage LinkedIn Ads as a focused B2B discipline: campaign architecture matched to your funnel stage, audience targeting tuned to your ICP, creative briefed to land with senior buyers, and ROAS measured against the lifetime value of B2B accounts rather than transactional ecommerce metrics.

Growth Ads

What's included.

Everything in this service

ICP Audience Build

Audience targeting built around your real ideal customer profile: job titles, seniority, industries, company sizes, and intent signals. Matched audiences uploaded from your CRM. Lookalikes built from your best customers.

Campaign Architecture

Top-funnel awareness, mid-funnel content engagement, bottom-funnel lead gen forms or conversion campaigns. Each layer feeds the next, with retargeting sequences across content and conversion campaigns.

Lead Gen Forms Setup

Pre-filled lead gen forms that capture B2B leads at significantly lower CPA than off-platform landing pages. CRM sync to HubSpot, Salesforce, Pipedrive, or your sales tool of choice.

Conversation Ads

LinkedIn Conversation Ads that simulate a 1:1 messaging flow with the prospect. Strong for high-consideration B2B offers where founders or sales leaders are the right voice.

Insight Tag + Conversion Tracking

LinkedIn Insight Tag installed on your Shopify store or marketing site. Conversion events configured for demo requests, sign-ups, paid trials, and revenue events from CRM.

Monthly Performance Reporting

CAC, CPL, MQL-to-SQL conversion, account-level attribution, and ROAS tied to your LTV model. Monthly strategy review and creative rotation plan.

Why it matters

Why this matters for your store.

LinkedIn Ads has higher CPMs than any other paid social platform. It is also the only platform where you can put your message in front of "Director of Ecommerce at companies with 51 to 200 employees who hire agencies" with that level of precision. For B2B sellers, the cost per qualified meeting on LinkedIn is consistently lower than on any other paid channel, because the targeting precision compensates for the higher CPM. The brands that win on LinkedIn are not the ones with the biggest budgets, they are the ones whose offer is targeted at a clear ICP that LinkedIn can find.

Our Approach

How we do it.

01

ICP + Offer Audit

We map your ICP in detail (titles, seniority, company size, industries, geography) and audit your current offer for B2B-buyer fit. Most LinkedIn programs underperform because the offer is wrong, not the targeting.

02

Technical Setup

Insight Tag deployment, conversion event configuration, CRM matched-audience upload, lead-gen form templates, and ad account structure built for clean attribution.

03

Launch + Iterate

Campaigns launch with initial creative across awareness, engagement, and conversion stages. Weekly creative tests and audience refinements during the learning phase.

04

Scale + Attribute

Monthly budget rebalancing toward highest-CAC efficiency campaigns. Quarterly account-level attribution review against revenue, not just lead volume.

Questions

Common questions.

What is the minimum LinkedIn Ads budget that makes sense?
USD 3,000 to 5,000 per month minimum. Below that, the platform does not have enough conversion data to optimize, and management fees stop making economic sense. Most successful programs run at $8,000 to $25,000 per month in ad spend.
How is LinkedIn different from Meta or Google for B2B?
LinkedIn is the only platform where you can target by exact job title, seniority, and company size with high accuracy. Meta and Google have stronger creative formats and lower CPMs but worse B2B targeting. For high-ACV B2B offers, LinkedIn wins on cost-per-qualified-meeting almost every time.
Do you handle the sales follow-up on LinkedIn leads?
No, we hand qualified leads off to your sales team or sales agency. We can recommend specialists for outbound and inbound SDR work if you do not have that covered.
What is a realistic CAC on LinkedIn for B2B ecommerce SaaS?
Highly category-dependent. For mid-market ecommerce SaaS with USD 5k+ annual contract value, CAC of USD 800 to 2,500 is typical at scale. We benchmark you against comparable accounts on the discovery call.
Should I run Sponsored Content, Conversation Ads, or both?
Sponsored Content for awareness and content engagement; Conversation Ads for direct-response offers when founder voice is strong. Most accounts run both with different roles. We will recommend the mix based on your offer.
Can you use my existing customer list for targeting?
Yes. Matched audiences from your CRM (email list, customer list) are uploaded and used both for exclusion (do not re-acquire existing customers) and lookalike seeding (find more accounts like your best ones).
Work With Us

Ready to get started?

Book a free call and we will assess whether LinkedIn is the right paid channel for your B2B offer, and if it is, what a 90-day program would look like.

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