LinkedIn Ads
B2B-precise LinkedIn campaigns for ecommerce SaaS, agencies, and merchants targeting other merchants. The highest-intent paid channel for serious B2B buyers.
What is LinkedIn Ads?
LinkedIn is the only paid social platform where buyers actively self-identify by job title, seniority, industry, and company size. For ecommerce SaaS founders, agency owners targeting other merchants, B2B brands selling into procurement teams, or any operator where the buying decision involves 3 or more stakeholders, LinkedIn is the highest-signal acquisition channel paid social offers. We manage LinkedIn Ads as a focused B2B discipline: campaign architecture matched to your funnel stage, audience targeting tuned to your ICP, creative briefed to land with senior buyers, and ROAS measured against the lifetime value of B2B accounts rather than transactional ecommerce metrics.
What's included.
Everything in this service
ICP Audience Build
Audience targeting built around your real ideal customer profile: job titles, seniority, industries, company sizes, and intent signals. Matched audiences uploaded from your CRM. Lookalikes built from your best customers.
Campaign Architecture
Top-funnel awareness, mid-funnel content engagement, bottom-funnel lead gen forms or conversion campaigns. Each layer feeds the next, with retargeting sequences across content and conversion campaigns.
Lead Gen Forms Setup
Pre-filled lead gen forms that capture B2B leads at significantly lower CPA than off-platform landing pages. CRM sync to HubSpot, Salesforce, Pipedrive, or your sales tool of choice.
Conversation Ads
LinkedIn Conversation Ads that simulate a 1:1 messaging flow with the prospect. Strong for high-consideration B2B offers where founders or sales leaders are the right voice.
Insight Tag + Conversion Tracking
LinkedIn Insight Tag installed on your Shopify store or marketing site. Conversion events configured for demo requests, sign-ups, paid trials, and revenue events from CRM.
Monthly Performance Reporting
CAC, CPL, MQL-to-SQL conversion, account-level attribution, and ROAS tied to your LTV model. Monthly strategy review and creative rotation plan.
Why this matters for your store.
LinkedIn Ads has higher CPMs than any other paid social platform. It is also the only platform where you can put your message in front of "Director of Ecommerce at companies with 51 to 200 employees who hire agencies" with that level of precision. For B2B sellers, the cost per qualified meeting on LinkedIn is consistently lower than on any other paid channel, because the targeting precision compensates for the higher CPM. The brands that win on LinkedIn are not the ones with the biggest budgets, they are the ones whose offer is targeted at a clear ICP that LinkedIn can find.
How we do it.
ICP + Offer Audit
We map your ICP in detail (titles, seniority, company size, industries, geography) and audit your current offer for B2B-buyer fit. Most LinkedIn programs underperform because the offer is wrong, not the targeting.
Technical Setup
Insight Tag deployment, conversion event configuration, CRM matched-audience upload, lead-gen form templates, and ad account structure built for clean attribution.
Launch + Iterate
Campaigns launch with initial creative across awareness, engagement, and conversion stages. Weekly creative tests and audience refinements during the learning phase.
Scale + Attribute
Monthly budget rebalancing toward highest-CAC efficiency campaigns. Quarterly account-level attribution review against revenue, not just lead volume.
Common questions.
What is the minimum LinkedIn Ads budget that makes sense?
How is LinkedIn different from Meta or Google for B2B?
Do you handle the sales follow-up on LinkedIn leads?
What is a realistic CAC on LinkedIn for B2B ecommerce SaaS?
Should I run Sponsored Content, Conversation Ads, or both?
Can you use my existing customer list for targeting?
Ready to get started?
Book a free call and we will assess whether LinkedIn is the right paid channel for your B2B offer, and if it is, what a 90-day program would look like.