- 027 min
Shopify store mistakes that quietly cost you sales
The expensive Shopify problems do not throw errors. They lose the sale quietly, and the only trace is a conversion rate that is slightly worse than it should be. Here is…
- 038 min
The Klaviyo flows that actually earn, and the order to build them
Most stores we take over have fifteen flows and four of them do the work. Here is which four, why that order, and the reason flow revenue is usually smaller than the dash…
- 047 min
Email or SMS: when SMS earns its cost and when it just burns your list
SMS costs real money per message and email is close to free. That difference should change what you send, and for most stores it changes almost nothing about the first si…
- 058 min
Most CRO advice assumes traffic you do not have
To detect a 10% lift on a 2% conversion rate you need roughly 161,000 sessions. Below that, A/B testing is a random number generator with a dashboard. Here is what to do…
- 066 min
Notes on Studio Neutral: the nurse-led skincare launch I keep thinking about
An Irish indie skincare brand built by a nurse for her daughter's psoriasis and her own menopausal skin shift. Notes on Studio Neutral, a barrier-first launch worth watch…
- 075 min
How to drive Pinterest traffic to your Shopify store in 2026
The 2026 Pinterest playbook for Shopify brands: who it suits, organic content strategy, paid amplification, rich pin setup, and the weekly workflow that builds it into a…
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