Daily Operations, Conversion Design, Email & Retention
Rera Jewels is a fast-growing jewelry brand built around helix earrings, conch hoops, and statement studs that lean affordable without feeling cheap. The brand needed a partner who could run day-to-day store operations while shipping conversion-led design changes and a retention engine that turned one-time TikTok buyers into repeat customers. We embedded a dedicated operations specialist and a Klaviyo strategist into the team within seven days of kickoff.
Most Rera customers find the brand through short-form video, so the storefront had to convert in seconds. We redesigned the homepage hero, product page, and cart drawer around a single rule: every screen makes the buyer want to add to cart. Trust signals, social proof, and clear bundle offers sit above the fold on every product page.
The new product page combines lifestyle imagery, real customer reviews, urgency cues for low stock, and stacked discount triggers. We restructured the page hierarchy so the value proposition lands within the first two scrolls, and a sticky add-to-cart bar follows the user as they explore details and FAQs.
Rera customers love showing off their stacked looks. We built a UGC video grid on the product page and homepage that surfaces real customers wearing the pieces, each clickable into the matching product. Conversion on visitors who interact with the grid is meaningfully higher than those who do not.
Our Klaviyo team built a six-flow lifecycle: welcome, browse abandon, cart abandon, post-purchase, win-back, and a VIP segment for repeat buyers. Email and SMS now contribute a significant share of monthly revenue, with the cart abandon flow alone recovering 10 to 15 percent of otherwise lost sessions.
Rera Jewels came to us with a problem most fast-growing TikTok-led brands share: the product was working, the marketing was working, but the operational and conversion infrastructure behind the storefront was not keeping pace. Orders were arriving faster than the team could process exceptions. The product page was converting fine on desktop but losing meaningful share of mobile traffic. The email program existed but was not segmented or sequenced to compound. We embedded a dedicated operations specialist and a Klaviyo strategist within seven days of kickoff and have run the back office since.
A typical week of operations work for Rera covers: daily order processing and exception handling across the Shopify admin, supplier coordination with the studio in India for replenishment and quality control, customer support ticket coverage with under-four-business-hour first response, returns and exchange processing, inventory monitoring against reorder points, weekly platform audits across the app stack, and a morning briefing email to the founder covering anything that needed her attention overnight.
The operational discipline is what allows the brand to keep moving fast on growth without breaking the back end. Stockouts dropped sharply within the first 60 days as supplier follow-up became consistent. Customer support response time tightened from a multi-day backlog at the founder's level to consistent intra-day response from the embedded team. Exception orders that used to wait days for the founder to address now resolve within hours.
The Rera customer is overwhelmingly Gen Z and young millennial, first-time fine jewelry buyer, sometimes nervous about whether the helix or conch piercing she is buying for will fit. The support voice needed to match: warm, knowledgeable, and unafraid to suggest she check measurements before ordering rather than push the sale. Our brand voice document for Rera explicitly bans certain ad-style phrases and emphasizes empathy on size, fit, and aftercare questions. The result is a support tone that customers regularly comment on positively in reviews.
The redesign focused on a single principle: every screen makes the buyer want to add to cart. Trust signals, social proof, and clear bundle offers sit above the fold on every product page. The product page combines lifestyle imagery, real customer reviews, urgency cues for low stock, and stacked discount triggers in a layout that loads fast on mobile.
The UGC video grid on the product page and homepage was a particular focus. Rera customers love showing off their stacked looks on TikTok. We built a clickable UGC module that surfaces real customers wearing the pieces, each video linking into the matching product. Conversion on visitors who interact with the UGC module is meaningfully higher than visitors who do not, in part because the UGC functions as a third-party endorsement at exactly the moment the buyer is considering trust.
The Klaviyo build is six flows running continuously plus a quarterly campaign calendar. The six flows cover the full customer lifecycle: welcome series for new email signups, browse abandon for visitors who looked but did not add to cart, cart abandon for the moment of highest commercial intent, post-purchase nurture for review collection and first repeat purchase, win-back for lapsed buyers, and a VIP segment for repeat customers that gets early access to drops.
The cart abandon flow alone recovers a meaningful share of otherwise lost sessions. The post-purchase flow drives review submission rates well above platform averages, which compounds across all the trust signals on the product pages. Email and SMS together contribute a significant share of monthly revenue, and that share has grown consistently quarter over quarter as the list size and segmentation depth both compound.
Three patterns from the Rera engagement that we have since applied to similar brands:
If you operate a similar brand and want to discuss what an embedded operations and Klaviyo team would look like, book a free 30-minute discovery call.
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